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I WANT TO LEARN HOW TO SELL ETHICALLY
I WANT TO LEARN HOW TO SELL ETHICALLY

Is selling the part of the enrollment call that makes your body tighten up? 

 

Do you LOVE serving your clients, but wish you could fast forward to the part where they already work with you and that you never had to sell anything again?

 

The truth is that sales is not only a necessary part of running a service-based business...

 

It's a sacred opportunity to ensure someone is exactly the right person for your offer before you take their money…because, trust me…there is nothing worse than taking on a client that is not a good fit.

I'M READY TO MASTER ETHICAL SELLING!
I'M READY TO MASTER ETHICAL SELLING!
 
CAN'T WAIT? SIGN UP!

I told myself I could “mindset shift” my way out of feeling a tightening in my chest and throat when it got to the money part of an enrollment call. 

 

I had sold $25k-paid-in-full coaching contracts multiple times, I should have loved the sales methodology I was using.

 

I thought I was the problem…

 

The reality is, it’s the traditional sales methods we are taught. They are rooted in toxic capitalism and manipulation. 

 

Just like with all systems of oppression and cultural conditioning, society gives us messages that we are the problem, when the accepted cultural standard is what needs to change.

 

👉 When you think you are just bad at sales…or that you are harming people by asking for your rates you avoid selling.

 

👉 Or you come to the sales call with weird energy that the other person can feel.

 

👉 Or you undersell or discount your services so you don’t have to feel the discomfort around sales.

 

If you resonate with any of that…you are making less money than you could be. And you can’t change that unless you learn how to sell in a way that resonates for you.

 

The Ethical Sales Incubator is designed to transform your relationship to selling so it feels grounded, heart-led and equitable.

THAT'S ME! SIGN ME UP!

✦ Anyone who has to do sales calls in order to sell services and doesn’t currently enjoy them. If you sell coaching, healing services, long-term package and/or negotiate your rates with prospective clients, you will get the most out of this offering.

 

✦ If you think it is your responsibility to convince someone to purchase something after they have stated a clear and embodied “no” you need this class but it will probably trigger you. 

 

✦ If you think it is your responsibility to NEVER push-back when someone says "no" even if you think they might be a great client, this will you show you how to have an ethical conversation about how your work can help them without violating their boundaries. 

 

✦ If you want to build a career selling your services…and love your sales process while you do it.

"I had a sales call today & applied all the things you taught in ethical selling --

and we coached on money a ton and it was so powerful & I’m finally after 4 years starting to feel good and not icky or frozen / fleeing around sales and it's suuuchhh a game changer. Thank you for all your coaching and your help.

And yes def use this as a testimonial!"

- Ann, Sexual Empowerment Coach

I cultivated an equitable approach to selling–one I have been teaching to my clients that has supported them for the first time to feel as great about selling as they do about serving their clients (HERE'S a podcast episode where a former course participant shares their experience).

 

I call my method “believe in what you do and be honest about what you think.”

 

It is simple – but it isn’t easy. Especially when you are worried about:

 

✨ how much money you are going to make

✨ the opinions of other people

✨ simply just have no experience selling in a way that felt right for you before.

 

Now, for the first time ever, I am teaching you how to sell using my method, with the invitation to modify it in the way that feels most aligned for you, inside the Ethical Sales Incubator.

I'M READY TO MASTER ETHICAL SALES!

 

đź’— How to structure an ethical sales call from start to end

💗 Do’s and don’ts of selling (online, via DM/email, or on a call)

đź’— Coaching on Objections like a human being (Notice I said coaching on objections not convincing)

đź’— The importance of consent when coaching about money

đź’— How to implement sliding scale and tiered pricing and coaching applicants around their financial investment

💗 How to end a sales call with clear next steps to avoid being ghosted

đź’— What to do if someone does ghost you

💗 How to hold a strong and safe space for the client’s self inquiry 

đź’— How to connect a client to their own truth, not convince them of your opinion

đź’— How to structure a sales process so you are excited to invite potential clients into sales calls in the first place

đź’— Learning and integrating an embodiment ritual that will help you bring your best energy to your sales calls

đź’— And so much more!

 

SIGN ME UP NOW!

"Some of the most valuable insights I gained were on how to be specific and let my audience know who I was and what I was doing.

I was able to see where I was really lacking in letting people know what I do. I was able to see where I was falling short and make significant improvements in my copy and website. This alone made the course worth it. I also really appreciated all of the tools that were given for ethical sales. They addressed my fears and difficulties with selling what I have to offer and the fears I had about sounding like a pushy creep."  

 

— Courtney, Hypnosis & Deathwork Practitioner

✦ Class One teaches you the Framework for the Ethical Sales Method, Exactly what Ethical Selling means, How to honor your clients Sovereignty while also making a stand for your offer, How to heal some of the ways that Toxic Selling has made you feel like you don't ever want to sell what it is you do, and ways to think about doing practice as a real service for your clients.

 

✦ Class Two is a step by step walkthough of the Ethical Sales Method; you'll receive a pre-recorded grounding meditation that you can actually use before your sales calls to help you show up in the energy of your service. You'll also received a guided chaecklist that gives you every single thing that you could cover. Something I have found in teaching this method is that a lot of people who have gone through certification have 8-page long lists of points that they need to cover which results in anxiety and authenticity. This is not that! This is a really abbreviated but comprehensive way to show up and hold deep space while enrolling your clients.

 

✦ Class Three is how to coach on financial objections and money even if you're not a money coach AND even if you still have youre own money trauma (don't we all!). This class will also guide you in qualifying people for sliding scale so that you can implement that into your practice to be in alignment with your values.

 

I'M READY TO SELL ETHICALLY!
The value in this offering goes beyond monetary figures—it's the boundless & limitless potential of future gains awaiting you once you seize it and take the leap! My unwavering conviction in its ability to empower every entrepreneur drives me to make it not just accessible, but downright irresistible.

✦ One payment of $250.00 for three pre-recorded classes, bonus PDF's & a grounding meditation.

I'M READY TO SELL ETHICALLY!

Or 2 payments of $547

I N T R O D U C I N G

Business Witch is a self-guided, self-paced journey that will guide you through the same breakthroughs a client would have with me in three months of one-on-one coaching. It is the first-ever of its kind to make the deep, potent, life-changing magic of coaching accessible for entrepreneurs outside of a 1:1 container. It brings revolutionary thought leadership to your business in a way that will help you be the change you want to see in your industry.

JOIN THE WAITLIST

✦ Clearly identify your brand narrative rooted in your sacred mission…and feel excited to sell that in a way that is expansive and value-aligned


✦ Lovingly cultivate your relationship to wealth and build a deeper and more secure relationship to abundance, confident in naming your rates, investing in your business, and able to coach your own clients through their money blocks


✦ See yourself as a channel for creating abundance in your own life, able to make money as needed. You will be a steward of money, creating it with your gifts instead of feeling like you have to extract it or hustle for it (this result means that ultimately this course will make you your investment back in droves)

✦ Have a comprehensive understanding of ethical sales and a model for doing sales calls in an authentic and high value way for prospective clients

✦ Expand your toolkit as a practitioner, and therefore be a more confident, qualified and effective service provider- We have a full guide of resources to set up your skill building far beyond the program!


✦ Define your scope of practice, learn the basics of trauma-informed care, and a have a guide of how to refer out or recognize when your client is potentially being harmed by the work


✦ Learn valuable tools for accountability in your own practice, and have a protocol for client issues, refund requests, team management, group program conflict resolution and more


✦ Feel confident to run your business your way...so that you never have to read a business book a white dude wrote in 1997 again.

There are four modules, each includes videos, workbooks, meditations and spells. We recommend completing each module in approximately two-three weeks, though you get access to the course materials for four months.

As you complete each module, you also get the option of one weekly coaching call with Cara to answer any questions or deepen your integration of the materials. These calls are open to all program participants and take place every Wednesday at 12pm PST.

At the end of the program, you have the opportunity to take a brief multiple-choice test to show mastery of the material, for which you will receive a Certification from Empowered Coach Mastery Program to add to your credentials. You will also have the opportunity to apply the cost of your program to Cara’s next business coaching program or toward a 1:1 container any time that you sign up with her for the next three years (this opportunity is available only to those who pass the mastery exam and is subject to availability).

Module 1: Trusting your mission and trusting yourself

  1. Clarify why you do this work, and why selling that is a service to humanity.

  2. Connect to the value of your offer and build a business from self trust.  

  3. Create commitment and consistency in your business + expand your capacity to perceive “problems” as challenges and “failure” as learning opportunities. This alone will make being an entrepreneur so much easier. 

  4. Build resilience  with receiving rejection, perceived dislike, and the vulnerability of putting your soul work on the line.  

  5. Develop your client concept so you can partner with ideal clients in a way that creates sacred trust and powerful work.

AT THE END OF THIS MODULE you’ll have the foundation for a business that is a reflection of your mission. If you have a business already, but haven’t gotten the results that you want, you’ll have a clear, actionable and empowered understanding of the gaps that have been keeping you from getting where you want to go, as well as how to fill them. You’ll feel confident and clear about your client concept, your first offer, and the energy you embody to sell as an act of service, not sleaze.

 

 

Module 2: Building Your Strategy From Your Why

  1. Build a business plan to create your ideal salary in the next 1-3 years. This will also give you a framework for replacing full or part time employment with your business earnings. 

  2. Create your offer suite in a way that feels achievable and good for your nervous system. You will stretch and confront discomfort, but you will also be aligned with your values.  

  3. Understand how to do work that creates results…not expend energy and feel stressed without actually getting anywhere.

  4. Generate your system for enrolling clients in a way that feels right for you- I provide 8 different strategies and then coach you through what feels authentic for you.

  5.  Learn the mastery of enrollment calls so that they feel amazing for you and your clients (especially the part where you talk about the money)

AT THE END OF THIS MODULE you will have a business plan, monthly budget and clear idea of how your offers can be structured to both create your income now…and your dream income a year from now. Your plan will be clear, actionable, strategic and rooted in how much you actually want to make, not some arbitrary exciting sounding fabricated figure (for some of you that will be $5k a month, for others it will be $15k...both are great!) You’ll have an enrollment structure that feels exciting, so you are eager to get out there and connect with potential clients. When you have enrollment calls and collaborative opportunities, you’ll have a framework that enables you to onboard clients easily, but you’ll also learn what works for you. We don’t do templates in this program because…they can’t work for everyone. This module will support you in coming up with a way that feels authentic for you, because authenticity sells much better than templates.

 

 

Module 3: Coaching Ethics and Efficacy

  1. Learn the basics of trauma-awareness and nervous system regulation for both your clients and yourself.

  2. Discern between ethical sales and manipulation sales tactics. Feel confident and grounded when you sell, and then sign more clients because of it.

  3. Radical Accountability is a requirement of client-centered work. Learn how to do deep work with people in an imperfect world where we all eventually fuck up or take something the wrong way...and have a process for when this happens.

  4. Get my toolkit of most beloved coaching tools and expand your skillset, and confidence as a result.

  5. Building trust in your efficacy is a lifetime practice- set yourself up for a career and a lifetime in personal development.

AT THE END OF THIS MODULE you will have a defined scope of practice, new coaching tools to share with clients, and a roadmap for continuing to uplevel your skillset. You will also feel more confident, secure and empowered to deal with client issues, potential complaints, refund requests, or your own blindspots…so you feel confident to powerfully and ethically hold space while also having an accountability plan for inevitable circumstances that are part of working with people’s deepest truths.

 

 

Module 4: Coaching + Money through an Intersectional Lens

  1. Become a steward of sacred abundance and model your business as such.

  2. Learn energetic practices for wealth and abundance for yourself, your business, your clients and your community

  3. Up your worthiness of having money--because when you make money, your community benefits too. 

  4. Learn the intersectional approach to taking risks to make money. There are start-up costs in business, but you don't have to keep graduating to "higher level" learning to learn how to create wealth. This program breaks this down for you step-by-step.

  5. Write a $ story that is congruent with your values and serves your people as much as you.

AT THE END OF THIS MODULE you will have worked through your own money blocks. You will feel excited to be paid for your work and you will feel confident naming your rate. You’ll also be able to build your business plan to align with your values so that as you scale, you continue to feel great about making money in your business. If desired, you will have a plan for sliding scale, lower ticket offers and revolutionary pricing models. This deep work has the capacity to make you all the money you've been hoping...and it will address a lot of the ideology that has likely made money mindset work feel some kinda way to you in the past.To quote revolutionary Black feminist thought leader Sonya Renee Taylor "Anything anyone ever told you about scarcity is a lie."

More proof that Business Witch works!

 
 
 
 

Cara Kovacs

is an intersectional feminist, trauma-informed empowerment coach. Named as 2019’s one of “35 People Under 35 To Watch In Wellness” by Wanderlust, she has helped hundreds of people actualize their deepest dreams. In her 4th year of multi-six figure entrepreneurship, she has helped her clients make millions while building their soul-called work and sharing it with the world.

She is a daughter of immigrants and witches, Magna Cum Laude graduate of The University of Florida with a degree in Women’s Studies: Theories and Politics of Sexuality. She received additional training in the Master’s program at New York University’s Silver School of Social Work, 600-hour certification VITA Coaching, and certification via The Ethical Coaching Collective. She is a Reiki Master, attuned by her mother, who also taught her how to read cards and live life guided by the moon.

She is a Virgo and the proud dog-mom of a very neurotic corgi.

I'M READY TO MASTER ETHICAL SELLING!

I am extremely grateful to you as my guide in this work. The questions you asked me to consider provided a foundation for me to look at beliefs that I held my entire life. The questions and your gentle presence provided a safe space for me to look at these beliefs without judgement, anger, or further trauma. I could examine them like a collection of stones and shells from the beach and decide what to keep and what to let go. In this gentle way, I let go of so many beliefs I did not need. Beliefs about sex, sexuality, femininity, and my body that I absorbed from my culture and the world around me that harmed my self-worth. You provided a bridge to get me across from the stuck place I hadn’t realized I was into a place where I can breathe easier. I believe this is vital work that I needed now in order to move forward and upwards to the next levels of my empowerment. I wish this work were not necessary. That our culture was not so harmful to women and women’s sexuality. But it is and we are lucky to have Cara doing the work she does to undo this harm.