"Working with Cara has completely changed my relationship to myself and my capacity to be an entrepreneur. I feel like I invested in the rest of my life."
— SARAH COOK, CREATIVITY COACH
✦ When you know how to sell your stuff without perpetuating the kind of language and energy that makes people think our industry is an MLM scheme.
✦ You want to do more than just pay lip service to having an equity-rooted approach...you want to actually have an equity-rooted approach.
✦ You find yourself wondering how to make money and topple oppressive power structures in the same successful business venture.
✦ You also want to feel at ease when you enroll clients, with an approach that feels authentic...and you want to build a sales, marketing and pricing model that embodies that...and is sustainable for you.
✦ You feel at odds with traditional coaching models, or perhaps they haven’t worked for you. You love your work, but your certification or coaching school did not teach you how to sell it in a way that resonated. You also find a lot of the language and ideology, frankly, kinda ick...even if you don't know why.
✦ You are looking for a way to build sliding scale, equity, and revolutionary thinking into how people pay you, while still healing all of your own money stuff. You want to make AND redistribute lots of abundant, sacredly channeled cash.
✦ You care about protecting your client's healing and know that expanding your trauma-awareness is key in doing so. You agree that this information should be required for any person with a client-facing business.
✦ You want a strategic approach to scaling your business and are sick of throwing shit at a wall and seeing what sticks as a business strategy. If you've ever been like "When I finally get 5 clients I will quit my job!" said over and over again for a span of months...I designed this program for you.
✦ You read other sales pages and are like "Why are you trying to sell me $5-figure months with a standardized template or copy-and-paste approach?" And you know that when you tried to fit your magic into those strategies...it just never worked.
✦ You also absolutely want to work with a value-aligned badass business coach…and you were like the guy on the lifeboat that went back in Titanic like "Is anybody out there?" before you found me.
I am the first to admit that I jumped on the bandwagon of a lot of online marketing tropes and tried tired-and-trueterrible coaching trends. Fortunately, I have a degree in Intersectional Feminism. Something felt off to me when I realized that what I was learning, and worse, applying did not align with my values...and maybe you resonate. I knew I wanted to make a lot of money serving witchy, queer, fabulous weirdos in a powerful way. My people are Intersectional...and the coaching industry was invented and perpetuated white cis-male heteronormative b.s. far too often. There was space to do things differently, and I wanted to figure out how.
So I went back to basics. I studied (mostly Black feminist) thought leaders (s/o to Trudi Lebron and Rachel Rodgers) that felt value-aligned and I built a program containing a new, personal, equity-driven approach to building your healing business while still making a large profit.
This is the program I wish I had when I started my business, and it is the program I am hoping can change how we all do business for the better.
You're a business badass and your work is important. But you can't sell it when you don't even agree with the sales methodology.
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What if I told you that at the end of this course you will KNOW that selling and serving are one in the same...and your results will skyrocket because of it?
JOIN THE WAITLIST
At the end of this course you will have:
✦ A sales model that is equity-rooted, value-aligned and still MAKES BANK
✦ Confidence and clarity in yourself as a practitioner and your offer for your clients
✦ A deepened capacity to coach your clients with a trauma-informed lens
✦ A revolutionized relationship to wealth and abundance, and a plan to make that abundance rain all over your community
✦ An understanding of how to do business in the world we want to create together
My mission is to help others thrive while doing what they came here to do. I can't wait to watch you succeed
 A Message from Cara:Â
I have made over $750,000 selling 1:1 coaching in the last five years, with sliding scale always on my roster. My praxis is trauma-informed and rooted in Intersectional Feminism
I have helped my clients:
✦ Increase their profitability. In 2022 100% of my clients increased their revenue. 90% between 50% and 1000%.
✦ Develop confidence and clarity in their offers and sales structure in a way that felt heart-centered and authentic for them.
✦ Build cultures on their teams of collaboration, innovation and value alignment.
✦ Receive over $500,000 in VC funding.
✦ Scale their services and products internationally.
✦ Book and prepare to show up as their most powerful selves on podcasts, television and speaking engagements.
✦ Create a sustainable business model that feels congruent with both their financial goals and their nervous system.
✦ Helped my clients expand their own coaching skills, as well as define their scope of practice.
✦ Launch podcasts, programs and funnels that have made them, collectively, over $3,000,000 in revenue.
In late 2022 I did three months of market research on the coaching industry. I spoke to dozens of practitioners about their struggles, passions and where and how they felt stuck in their businesses. The result of which is this program!
"When I started working with Cara, I wasn't really sure what to expect. I was a little apprehensive about the process, but knew in my heart of hearts, that my business could not continue the way it was going and I needed help. I was headed straight for a burnout of epic proportions and had very little insight into my own blind spots (of course!). Committing to coaching with Cara not only saved my business and my health, but it empowered me to scale, grow, and change sustainably. I was able to heal deep wounds that I didn't even realize were impacting me. The perfect program that combines witchiness and business wisdom. Thank you, Cara!"
— Kate Belew, Word Witch
Here ' s why ANNÂ loves the program:
— Ann, Somatic Sex, Love & Leadership Coach
And here ' s why CHLOE loves the program:
— Chloe, Certified Life Coach and Yoga & Meditation Teacher
"The courses, tools, and skills Cara teaches, along with her general approach as a caring, warm, strong, funny, insightful person and coach, have helped me initiate huge, powerful, incredible changes in my life. I left the 9-5 world and went full-time with my business. Being in this program helped me think about my business in healthy and beautiful ways, heal new layers of money blocks, and cultivate more safety and patience with my growth and success as a business owner. I highly recommend this program for people who are relatively new in their work or ready to focus on their work in a more spirituall and soul-oriented way!"
— Cecily Sailer, Creativity Coach
Why Business Witch worked for PETRA :
— Petra, Feminist Life Coach
Love from REBECCA:
— Rebecca, Medical Detective & Family Nurse Practitioner
More love from MARISOL:
— Marisol E. Tarot Reader, Healer and Witch
I N T R O D U C I N G
Business Witch is a self-guided, self-paced journey that will guide you through the same breakthroughs a client would have with me in three months of one-on-one coaching. It is the first-ever of its kind to make the deep, potent, life-changing magic of coaching accessible for entrepreneurs outside of a 1:1 container. It brings revolutionary thought leadership to your business in a way that will help you be the change you want to see in your industry.
✦ Clearly identify your brand narrative rooted in your sacred mission…and feel excited to sell that in a way that is expansive and value-aligned
✦ Lovingly cultivate your relationship to wealth and build a deeper and more secure relationship to abundance, confident in naming your rates, investing in your business, and able to coach your own clients through their money blocks
✦ See yourself as a channel for creating abundance in your own life, able to make money as needed. You will be a steward of money, creating it with your gifts instead of feeling like you have to extract it or hustle for it (this result means that ultimately this course will make you your investment back in droves)
✦ Have a comprehensive understanding of ethical sales and a model for doing sales calls in an authentic and high value way for prospective clients
✦ Expand your toolkit as a practitioner, and therefore be a more confident, qualified and effective service provider- We have a full guide of resources to set up your skill building far beyond the program!
✦ Define your scope of practice, learn the basics of trauma-informed care, and a have a guide of how to refer out or recognize when your client is potentially being harmed by the work
✦ Learn valuable tools for accountability in your own practice, and have a protocol for client issues, refund requests, team management, group program conflict resolution and more
✦ Feel confident to run your business your way...so that you never have to read a business book a white dude wrote in 1997 again.
You will also have the option of receiving a certification of completion in Empowered Coaching Mastery upon passing a multiple-choice exam at the end of this course.
✦ Want to know exactly how to create results in your business…but feel in your bones that it is more than action steps that create results. You know there are mindset shifts and embodying confidence that you need support to work through so that you can serve powerfully…and not from fear or imposter syndrome.
✦ Want to have this business for the rest of your life. You are in this work because it lights you up, you love helping people, and there is nothing else you could possibly want to do more. For you, this course has the potential to make you millions in the lifetime of your work.
✦ Feel suspicious of program marketing claims like “Make $100,000 in your coaching business in your first six months with my proven 7- step method” because you know you can’t sell personal development like that…and so you want to invest in the program that balances mindset, strategy, ethics, and skill-building. This is that program.
✦ Are a witch. Meaning you believe in a divine force inherent in all things, that we are part of a bigger universal wisdom. And you want to work in connection with that so that you can empower yourself, empower your clients, empower the world. Without spiritual bypassing.
✦ Are ready to have the business you’ve been dreaming of now, and not six months or three years from now. You are ready to sit down and apply yourself for three months of dedicated work, the result of which will set you up for a lifetime’s worth of success.
There are four modules, each includes videos, workbooks, meditations and spells. We recommend completing each module in approximately two-three weeks, though you get access to the course materials for four months.
As you complete each module, you also get the option of one weekly coaching call with Cara to answer any questions or deepen your integration of the materials. These calls are open to all program participants and take place every Wednesday at 12pm PST.
At the end of the program, you have the opportunity to take a brief multiple-choice test to show mastery of the material, for which you will receive a Certification from Empowered Coach Mastery Program to add to your credentials. You will also have the opportunity to apply the cost of your program to Cara’s next business coaching program or toward a 1:1 container any time that you sign up with her for the next three years (this opportunity is available only to those who pass the mastery exam and is subject to availability).
Module 1: Trusting your mission and trusting yourself
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Clarify why you do this work, and why selling that is a service to humanity.
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Connect to the value of your offer and build a business from self trust.
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Create commitment and consistency in your business + expand your capacity to perceive “problems” as challenges and “failure” as learning opportunities. This alone will make being an entrepreneur so much easier.
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Build resilience with receiving rejection, perceived dislike, and the vulnerability of putting your soul work on the line.
Develop your client concept so you can partner with ideal clients in a way that creates sacred trust and powerful work.
AT THE END OF THIS MODULE you’ll have the foundation for a business that is a reflection of your mission. If you have a business already, but haven’t gotten the results that you want, you’ll have a clear, actionable and empowered understanding of the gaps that have been keeping you from getting where you want to go, as well as how to fill them. You’ll feel confident and clear about your client concept, your first offer, and the energy you embody to sell as an act of service, not sleaze.
Module 2: Building Your Strategy From Your Why
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Build a business plan to create your ideal salary in the next 1-3 years. This will also give you a framework for replacing full or part time employment with your business earnings.
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Create your offer suite in a way that feels achievable and good for your nervous system. You will stretch and confront discomfort, but you will also be aligned with your values.
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Understand how to do work that creates results…not expend energy and feel stressed without actually getting anywhere.
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Generate your system for enrolling clients in a way that feels right for you- I provide 8 different strategies and then coach you through what feels authentic for you.
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Learn the mastery of enrollment calls so that they feel amazing for you and your clients (especially the part where you talk about the money)
AT THE END OF THIS MODULE you will have a business plan, monthly budget and clear idea of how your offers can be structured to both create your income now…and your dream income a year from now. Your plan will be clear, actionable, strategic and rooted in how much you actually want to make, not some arbitrary exciting sounding fabricated figure (for some of you that will be $5k a month, for others it will be $15k...both are great!) You’ll have an enrollment structure that feels exciting, so you are eager to get out there and connect with potential clients. When you have enrollment calls and collaborative opportunities, you’ll have a framework that enables you to onboard clients easily, but you’ll also learn what works for you. We don’t do templates in this program because…they can’t work for everyone. This module will support you in coming up with a way that feels authentic for you, because authenticity sells much better than templates.
Module 3: Coaching Ethics and Efficacy
- Learn the basics of trauma-awareness and nervous system regulation for both your clients and yourself.
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Discern between ethical sales and manipulation sales tactics. Feel confident and grounded when you sell, and then sign more clients because of it.
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Radical Accountability is a requirement of client-centered work. Learn how to do deep work with people in an imperfect world where we all eventually fuck up or take something the wrong way...and have a process for when this happens.
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Get my toolkit of most beloved coaching tools and expand your skillset, and confidence as a result.
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Building trust in your efficacy is a lifetime practice- set yourself up for a career and a lifetime in personal development.
AT THE END OF THIS MODULE you will have a defined scope of practice, new coaching tools to share with clients, and a roadmap for continuing to uplevel your skillset. You will also feel more confident, secure and empowered to deal with client issues, potential complaints, refund requests, or your own blindspots…so you feel confident to powerfully and ethically hold space while also having an accountability plan for inevitable circumstances that are part of working with people’s deepest truths.
Module 4: Coaching + Money through an Intersectional Lens
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Become a steward of sacred abundance and model your business as such.
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Learn energetic practices for wealth and abundance for yourself, your business, your clients and your community
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Up your worthiness of having money--because when you make money, your community benefits too.
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Learn the intersectional approach to taking risks to make money. There are start-up costs in business, but you don't have to keep graduating to "higher level" learning to learn how to create wealth. This program breaks this down for you step-by-step.
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Write a $ story that is congruent with your values and serves your people as much as you.
AT THE END OF THIS MODULE you will have worked through your own money blocks. You will feel excited to be paid for your work and you will feel confident naming your rate. You’ll also be able to build your business plan to align with your values so that as you scale, you continue to feel great about making money in your business. If desired, you will have a plan for sliding scale, lower ticket offers and revolutionary pricing models. This deep work has the capacity to make you all the money you've been hoping...and it will address a lot of the ideology that has likely made money mindset work feel some kinda way to you in the past.To quote revolutionary Black feminist thought leader Sonya Renee Taylor "Anything anyone ever told you about scarcity is a lie."
Plus these bonuses!
Spells for Success: A spell book of all my favorite rituals. There is one for making money, for creating viral content, for chord cutting, calling in clients and more!
Pitching for Publicity Class: Book podcasts, collaborations, speaking gigs and more! We will go over what makes a great pitch,, databases for finding publications and podcasts, and how to create opportunities in any room!
More proof that Business Witch works!
Cara Kovacs
is an intersectional feminist, trauma-informed empowerment coach. Named as 2019’s one of “35 People Under 35 To Watch In Wellness” by Wanderlust, she has helped hundreds of people actualize their deepest dreams. In her 4th year of multi-six figure entrepreneurship, she has helped her clients make millions while building their soul-called work and sharing it with the world.
She is a daughter of immigrants and witches, Magna Cum Laude graduate of The University of Florida with a degree in Women’s Studies: Theories and Politics of Sexuality. She received additional training in the Master’s program at New York University’s Silver School of Social Work, 600-hour certification VITA Coaching, and certification via The Ethical Coaching Collective. She is a Reiki Master, attuned by her mother, who also taught her how to read cards and live life guided by the moon.
She is a Virgo and the proud dog-mom of a very neurotic corgi.
I am extremely grateful to you as my guide in this work. The questions you asked me to consider provided a foundation for me to look at beliefs that I held my entire life. The questions and your gentle presence provided a safe space for me to look at these beliefs without judgement, anger, or further trauma. I could examine them like a collection of stones and shells from the beach and decide what to keep and what to let go. In this gentle way, I let go of so many beliefs I did not need. Beliefs about sex, sexuality, femininity, and my body that I absorbed from my culture and the world around me that harmed my self-worth. You provided a bridge to get me across from the stuck place I hadn’t realized I was into a place where I can breathe easier. I believe this is vital work that I needed now in order to move forward and upwards to the next levels of my empowerment. I wish this work were not necessary. That our culture was not so harmful to women and women’s sexuality. But it is and we are lucky to have Cara doing the work she does to undo this harm.
