"Business Witch was the best investment I've ever made in my business and personal life. I took the feedback Cara gave me in the Free Workshop, and ended up signing a client the very next day."
I ended up paying for Business Witch before it even started!"
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— HANNAH, SOMATIC COACH & MENTOR
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Are you an ethical/feminist service provider
who resonates with the following…
✦ You want a strategic approach to scaling your business and are sick of throwing shit at a wall and seeing what sticks as a business strategy. If you've ever been like "When I finally get 5 clients I will quit my job!" said over and over again for a span of months...I designed this program for you.
✦ You feel at odds with traditional coaching models, or perhaps they haven’t worked for you. You love your work, but your certification or coaching school did not teach you how to sell it in a way that resonated. You also find a lot of the language and ideology, frankly, kinda ick...even if you don't know why.
✦ You care about protecting your client's healing and know that expanding your trauma-awareness is key. You are looking for a way to build sliding scale and equity into your pricing, while still healing all of your own money stuff. You want to make AND redistribute lots of abundant, sacredly channeled cash.
✦ You want to build sustainable, feel-good sales, marketing and pricing models, and enroll clients with complete ease and authenticity. Other sales pages make you think "Why are you trying to sell me $5-figure months with a standardized template or copy-and-paste approach?" And you know that when you tried to fit your magic into those strategies...it just never worked.
✦ You also absolutely want to work with a value-aligned badass business coach… and you were like the guy on the lifeboat that went back in Titanic like "Is anybody out there?" before you found me.
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Here’s what I want to help you create (and what our past students have built in the program) :
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âś“Â A framework for selling your services that feels authentic, value-aligned, honest, and rooted in your values. Past participants have sold more client spots during our program than they have in their entire career (testimonials below!). They have also healed traumatic relationships to sales and marketing that has made them feel empowered to share about what they do without worrying about what other people think.
✓ An actionable, strategic plan for creating clients. This program has 6 client acquisition strategies (only one being social media) so you stop asking “How do I find clients?” and you start building ways for clients to find you.
✓ A realistic financial plan for your business. Because $10k months in 3 months is NOT A REAL THING (not to mention it is kinda unethical). Growing your dream business takes time, and pushing for those kinds of results usually makes people feel like they are failing, or burns them out. In this program we teach pricing, financial goal setting, and money coaching with pragmatic, grounded, and tangible tools that consider your real-lived experience, industry trends, the current economy, and more. You CAN replace your salary. You CAN make multi-six figures. And this program shows you how in a way that goes deeper than “believing it is possible.”
✓ Confidence in who you are as a Business Owner as much as a practitioner. With empathetic practices for imposter syndrome and self doubt, as well as access to live-coaching from yours truly…you will build your capacity to face the fears that come with entrepreneurship head on. You deserve to feel as competent about how you show up in your business as you do when you’re on an actual call with a client.
✓ Marketing materials that ACTUALLY work. If you are a great service provider, but you can’t explain what you do…no one knows why they should buy it. Building captivating and specific customer facing copy is part of your job description. In this program, you can bring your sales pages and your websites to Office Hours and have them reviewed by me live. Many of the course students have told me that this alone was worth more than what they paid for the program.
↪And it’s all inside
Business Witch
A comprehensive course for the fraction of the price of 1:1 coaching.
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Business Witch is a self-guided, self-paced journey that will guide you through the same breakthroughs a client would have with me in three months of one-on-one coaching.
✦ It covers mindset with healing meditations, pep talks, and live support with yours truly.
✦ It covers strategy with tools, spreadsheets, sales page templates, and classes on building all your early-stage business necessities.
✦ And it covers execution with step-by-step instructions for everything you need to grow an email list, a client basis, and your bank account.
Business Witch brings revolutionary thought leadership to your business in a way that will help you be the change you want to see in your industry.
Here is how
the program works:
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📆 The course runs from October 1st 2024 to February 1, 2025
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🤓 There are 6 modules, each with video lessons, workbooks, prompts, meditations and spells
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⏳ Each module takes between 2-3 weeks to complete
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🧙 Live Office Hours take place every Monday 4PM PST/7PM EST & Wednesday 12PM PST/3PM EST
By the end of this course you will...Â
✦ Clearly identify your brand narrative rooted in your sacred mission…and feel excited to sell that in a way that is expansive and value-aligned
✦ Lovingly cultivate your relationship to wealth and build a deeper and more secure relationship to abundance, confident in naming your rates, investing in your business, and able to coach your own clients through their money blocks
✦ See yourself as a channel for creating abundance in your own life, able to make money as needed. You will be a steward of money, creating it with your gifts instead of feeling like you have to extract it or hustle for it (this result means that ultimately this course will make you your investment back in droves)
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✦ Have a comprehensive understanding of ethical sales and a model for doing sales calls in an authentic and high value way for prospective clients
✦ Expand your toolkit as a practitioner, and therefore be a more confident, qualified and effective service provider- We have a full guide of resources to set up your skill building far beyond the program!
✦ Define your scope of practice, learn the basics of trauma-informed care, and a have a guide of how to refer out or recognize when your client is potentially being harmed by the work
✦ Learn valuable tools for accountability in your own practice, and have a protocol for client issues, refund requests, team management, group program conflict resolution and more
✦ Feel confident to run your business your way... so that you never have to read a business book a white dude wrote in 1997 again.
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Module 1: Trusting your mission and trusting yourself
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Explore the art of making business decisions rooted in your core values/mission and determine what your core values are! These serve as a guide to create self trust so you can stand by what you say and do in your work, always.
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 Develop your client concept so you can partner with ideal clients in a way that creates sacred trust and powerful work. Use the Client Concept Exercise to define your ideal client so that you can craft and market offers to them with a specificity that leads to results.
AT THE END OF THIS MODULE you’ll have the foundation for a business that is a reflection of your mission.
You’ll feel confident and clear about your client concept, your offers, and the energy you embody to sell as an act of service, not sleaze. This Module will profoundly anchor you to your work.
Module 2:Â Building Your Strategy From Your Why
- Witches receive a Freedom Calculation Tool, which will help YOU build a business plan to create your ideal salary in the next 1-3 years. The calculator helps you understand how much you need to earn to leave your day job, double your revenue, pay off debt and so much more…so you can heal your money trauma with STRATEGY and not just magical thinking.Â
- Generate your system for enrolling clients in a way that feels right for you. I provide 6 different strategies and then coach you through what feels authentic for you; each strategy is a means of Client Acquisition so you can stop asking questions like “But where do I find clients?"
AT THE END OF THIS MODULE you will have a business plan, monthly budget and clear idea of how your offers can be structured to both create your income now…
and your dream income a year from now. Your plan will be clear, actionable, strategic and rooted in how much you actually want to make, not some arbitrary exciting sounding fabricated figure. You’ll have an enrollment structure that feels exciting, so you are eager to get out there and connect with potential clients.Â
Module 3: Coaching Ethics and Efficacy
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Learn the basics of trauma-awareness and nervous system regulation for both your clients and yourself.Â
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Discern between ethical sales and manipulation sales tactics and also learn what the non-negotiables are for ethical calls. Learn the important distinction between "creating a safe space" and radical accountability. Plus! Get my toolkit of my most beloved coaching tools and expand your skill set.
AT THE END OF THIS MODULE you will have a defined scope of practice, new coaching tools to share with clients, and a roadmap for continuing to uplevel your skillset.
You will also feel more confident, secure and empowered to deal with client issues, potential complaints, refund requests, or your own blindspots to ethically hold space while also having an accountability plan for inevitable circumstances that are part of working with people’s deepest truths.
Module 4: Coaching + Money through an Intersectional Lens
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Dive into your money mindset to boost your confidence and clarity as you step into your role as a guardian of abundance. Learn energetic practices for wealth and abundance for yourself, your business, your clients and your community. You'll receive an entire toolkit of resources to help you tackle this powerfully.
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Learn the intersectional approach to taking risks to make money. There are start-up costs in business, but you don't have to keep graduating to "higher level" learning to learn how to create wealth. This program breaks this down for you step-by-step.
AT THE END OF THIS MODULE you will have worked through your own money blocks so you can write a money story that is congruent with your values and serves your people as much as you.
You will feel excited to be paid for your work and you will feel confident naming your rate. You will have a plan for sliding scale, lower ticket offers and revolutionary pricing models. This deep work has the capacity to make you all the money you've been hoping...and it will address a lot of the ideology that has likely made money mindset work feel some kinda way to you in the past.
Module 5:Â Crafting Captivating Copy
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Learn how to structure and write the kind of invitations, offers and sales pages that make customers stop and exclaim "Yes! I have been NEEDING THIS" so that they are already in before you get on the sales call.
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 Learn to distinguish between subtle manipulative sales techniques (“If you don’t buy this you must not really want to change.”) and honesty-driven and ethical selling (“I really stand by what I do and I know that I can help you”) so that you are excited to sell your services and not anxious that people are going to think you are trying to manipulate them. Write the copy your business needs to thrive.
AT THE END OF THIS MODULE you will know exactly how to craft your signature offer copy in a way that is specific, compelling and clear.
You will understand what makes someone want to buy something so you aren’t wondering what isn’t working in your business model, but rather focusing on creating what you KNOW will work. You’ll be able to generously and authentically convey the value of your services in a way that feels truthful and inviting to your future clients no matter where you use the written word (from your social media platforms, to emails, your website and beyond).
Module 6:Â CEO Brain Space
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Understand how to structure your schedule and time for productivity. Build a workflow that works for how you work and execute tasks in a way that will create results.
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Cultivate resilience to face the inevitable challenges of business building over time. What do you do when the economy or the industry changes? What happens when you launch something and you don’t get the results that you want? How do you cope with burnout? This module provides the answers to the questions and the tools to hold you through these moments and also includes a powerful Guided Meditation on Depersonalization.
AT THE END OF THIS MODULEÂ you will have a compass for the big moments that will inevitably happen throughout the course of your career.
You’ll have perspective, tools, and support to face those moments head on while aligning your actions with your values so that you can stand by what you do.
↡↡↡ This could be YOU! ↡↡↡
"When I started working with Cara, I wasn't really sure what to expect.
I was a little apprehensive about the process, but knew in my heart of hearts, that my business could not continue the way it was going and I needed help. I was headed straight for a burnout of epic proportions and had very little insight into my own blind spots (of course!). Committing to coaching with Cara not only saved my business and my health, but it empowered me to scale, grow, and change sustainably.
I was able to heal deep wounds that I didn't even realize were impacting me. The perfect program that combines witchiness and business wisdom.
Thank you, Cara!"
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— Kate Belew, Word Witch
Hear how Nisha increased client enrollment:
— Nisha, Trauma-Informed Life Coach
How Ann transformed her relationship to selling after YEARS of hating sales:
— Ann, Somatic Sex, Love & Leadership Coach
"Some of the most valuable insights I gained were on how to be specific and let my audience know who I was and what I was doing.
I was able to see where I was really lacking in letting people know what I do. I was able to see where I was falling short and make significant improvements in my copy and website. This alone made the course worth it. I also really appreciated all of the tools that were given for ethical sales. They addressed my fears and difficulties with selling what I have to offer and the fears I had about sounding like a pushy creep. Lastly, office hours was a huge resource, being able to present challenges and receive feedback on the spot from Cara was next level."
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— Courtney, Hypnosis & Deathwork Practitioner
I have helped my clients:
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✦ Increase their profitability. In the first and second launches of Business Witch, clients reported selling their first-ever long term coaching packages, selling more packages than they ever had before, hitting their first $5k, $10k, and $15k months, building the sales funnels for the first one-to-many-offers, increasing their email list size, booking their first podcasts/teach opportunities and so much more.
✦ Develop confidence and clarity in their offers and sales structure in a way that felt heart-centered and authentic for them. Past program participants reported feeling more aligned and comfortable selling than they had ever before, even those who had been in business for year
✦ Build cultures on their teams of collaboration, innovation and value alignment. Hire their first employees. Launch offers and then sell them out. And scale in a way that didn’t burn them out.
 ✦ Book and prepare to show up as their most powerful selves on podcasts, television and speaking engagements.
✦ Create a sustainable business model that feels congruent with both their financial goals and their nervous system.
✦ Expand their own coaching skills, as well as define their scope of practice.
✦ Launch podcasts, programs and funnels that have made them, collectively, over $3,000,000 in revenue.
More proof that Business Witch works!
“Business Witch is a pragmatic, values centered approach to entrepreneurship.
It has helped me identify the "why" of my offerings, develop a core mission statement, and learn ethical sales and marketing techniques. Attending office hours to ask questions and observe Cara coaching other healers, coaches, and practitioners has been really valuable for me.”
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— Sara, Astrologer, Tarot Reader & Mystic
“Grace built a $90k first year in business:
— Grace, Career Coach
Petra regulated her nervous system to make business feel more approachable:
— Petra, Feminist Life Coach
This program will change your life and your business forever if you...
✦ Want to know exactly how to create results in your business…but feel in your bones that it is more than action steps that create results. You know there are mindset shifts and embodying confidence that you need support to work through so that you can serve powerfully…and not from fear or imposter syndrome.
✦ Want to have this business for the rest of your life. You are in this work because it lights you up, you love helping people, and there is nothing else you could possibly want to do more. For you, this course has the potential to make you millions in the lifetime of your work.
✦ Feel suspicious of program marketing claims like “Make $100,000 in your coaching business in your first six months with my proven 7- step method” because you know you can’t sell personal development like that…and so you want to invest in the program that balances mindset, strategy, ethics, and skill-building. This is that program.
✦ Are a witch. Meaning you believe in a divine force inherent in all things, that we are part of a bigger universal wisdom. And you want to work in connection with that so that you can empower yourself, empower your clients, empower the world. Without spiritual bypassing.
✦ Are ready to have the business you’ve been dreaming of now, and not six months or three years from now. You are ready to sit down and apply yourself for three months of dedicated work, the result of which will set you up for a lifetime’s worth of success.
Hi, I'm Cara!Â
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I am an intersectional Feminist Business Mentor on a mission to heal the rampant harm in the coaching industry.
As someone who experienced first hand the toxicity of spiritual bypassing posturing as personal development, I built an ethical sales and marketing framework that flips “pain point marketing” and coercive sales tactics toward heart-led, genuine service.Â
As a service provider with a social work background, I dropped out of grad school when I realized I couldn’t afford the salary I would make in the career path I thought was the “safe route”. So I built a business instead. My passion is helping value-aligned service providers realize they can make more money doing what they love than they ever did staying in the job they hate, just because they thought it was safer.
I am a daughter of immigrants and witches, Magna Cum Laude graduate of The University of Florida with a degree in Women’s Studies: Theories and Politics of Sexuality. I received additional training in the Master’s program at New York University’s Silver School of Social Work, 600-hour certification VITA Coaching, and certification via The Ethical Coaching Collective. I am a Reiki Master, attuned by my mother, who also taught me how to read cards and live life guided by the moon.
I’m a Virgo and the proud dog-mom of a very neurotic (Sagittarius) corgi.
Why Rebecca knew an ethics-based approach was right for her:
— Rebecca, Medical Detective & Family Nurse Practitioner
How Torrence built the necessary confidence to launch and scale:
— Torrence, Astrologer & Writer
How Camden got more than her money’s worth before the program was even over:
— Camden, Coach
How Karen grew confidence in her pricing:
— Karen, Coach
Frequently Asked Questions
Who is this program right for?
Do we get access to support from Cara?
Can you explain how I can use my course purchase toward 1:1 coaching?
Are there refunds?
Are there payment plans?
Is this the right time for me to invest in something like this?
What if I don't see results?
Why is this program better than the other ones?
Will I have time to commit to taking all the lessons?
How long does this course last?
“Business Witch has done so much for me but primarily, it has helped me embrace the possibility that a career in coaching can be upheld by a deep sense of integrity and authenticity.
The program gave me the building blocks to believe in my potential to generate financial abundance as a coach while living true to my mission.”
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— Jenevieve, Easeful Business Coach
“Erica built the confidence to start and scale her practice:
— Erica, Coach & Registered Nurse
Kristina quit her day job and launched her own business:
— Kristina, Astrologer & Coach
Bianca transformed her imposter syndrome:
— Bianca, Yoga Instructor & Coach
Marisol expanded her practice and build an apprenticeship for witches:
— Marisol, Spiritual C
“Through the modules and the coaching, I was able to understand what I need to do for really effective enrollment calls–which worked because I signed three clients during this time in Business Witch (something that I've never done in such a short time period before)!Â
I also got an understanding of what I truly believe about my clients –– I got to really get honest with myself, and Business Witch helped do that. Cara is fantastic at coaching, I highly recommend Business Witch for you."
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— Nisha, Trauma Informed Coach
